A free rewards app where users find verified birthday freebies, earn B-Day Bucks year-round through games, surveys, offers, the daily spin, and raffles, then cash out to real money via Venmo, Cash App, or PayPal. Over 1,000 verified offers from real brands. Free for users. No gift-card-only payouts. No subscription traps.
Contents
01Logo & Markp. 2
02Color Systemp. 3
03Typographyp. 4
04Componentsp. 5
05Voice & Tonep. 6
06Contactp. 6
Birthday Hunter · Brand Kit
01 · Logo & Mark
Logo & Mark.
The Birthday Hunter wordmark with an optional cake or gift icon. Drop the production wordmark and icon into the placeholders below. Always preserve clear space and minimum-size rules.
Lockups
Light surface · #FFFFFF
Primary gradient
App backdrop · #F6F3FF
Dark surface · #030712
Clear space & minimums
B
Clear space
At least 1× cap-height of the wordmark on every side. Keep this margin free of text, photos, or other marks.
Minimum size
Wordmark: 32 px tall on screen. Icon: 16 px tall. Below these sizes, legibility drops and the mark should not appear.
Backgrounds
Use the wordmark on white, on the lavender backdrop (#F6F3FF), or reversed on the primary gradient. On photos, place a contrasting overlay first.
Don't
×
Don't stretch or distort the mark.
×
Don't recolor outside the palette.
×
Don't add drop shadows or effects.
×
Don't place on busy photos without overlay.
Birthday Hunter · Brand Kit
02 · Color System
Color System.
Two locked brand families, two approved gradients, four neutrals, four status accents. Nothing else ships.
DO NOT USE.
Orange-yellow CTAs, blue-indigo CTAs, three-stop gradients, or any gradient outside the two listed above.
Birthday Hunter · Brand Kit
03 · Typography
Typography.
System UI stack. We don't ship a custom font because we want to feel native on every device. The same family, weight, and size pairings handle in-app and marketing surfaces.
Send your balance to Venmo, Cash App, or PayPal. Real money, no gift-card-only payouts.
Deal cardrounded-2xl · shadow-sm · 1px gray-100
FREE✓ Verified
LOGO
Sample Brand Co.
Free birthday treat, your week of.
Show your ID in-store on your birthday. No purchase required.
+150 B-Day BucksClaim
Premium cardpremium gradient · rounded-2xl
★ Premium
Hunt without limits
$2.99 / month, cancel anytime
Early access to new freebies
Double B-Day Bucks on the daily spin
Priority cash-out to Venmo, Cash App, PayPal
Token reference
Component
Radius
Spacing
Notes
Card
rounded-2xl · 16px
shadow-sm
1px border, gray-100 light / gray-800 dark
Button
rounded-xl · 12px
px-6 py-3.5
font-bold, primary or premium gradient
Badge
rounded-full
px-3 py-1
text-xs, font-bold, all caps
Input
rounded-lg · 8px
12px 14px
1px gray-200 border
Modal
rounded-t-2xl mobile · rounded-2xl desktop
shadow-2xl
backdrop blur, white or dark surface
Birthday Hunter · Brand Kit
05 · Voice & Tone
Voice & Tone.
Friendly, direct, slightly playful. Never corporate. Honest. Mission-led: birthdays are special, and everyone should be able to celebrate, easily and for free.
Three pillars
Friendly & direct
Talk like a person. Short sentences. No jargon, no filler. Get to the point first, then the warmth.
Honest
Call out what's real and what's not. If a freebie has a catch, name it. If a payout is in real money, say so.
Mission-led
Birthdays are special. Everyone should celebrate easily and for free. Center the user, not the brand.
Birthdays are special. Celebrate for free.
Mission-led. Confident. No hype.
Cash out your B-Day Bucks to Venmo, Cash App, or PayPal. Real money, no gift cards.
Concrete. Honest about the payout.
Show your ID at any participating spot the week of your birthday. That's it.
Direct, friendly, removes friction.
× Don't say this
Unlock unprecedented birthday savings, up to $500/day.
Hype phrasing. Inflated promise.
In today's world, navigating birthday rewards has never been easier.
Banned openers, metaphorical "navigate".
Furthermore, our platform delves into thousands of curated offers.
"Furthermore", "delves" — corporate filler.
Punctuation rule
No em-dashes.
Hard rule across all surfaces. Use commas, periods, or colons instead. Example, swap "Free for users — no subscription traps" for "Free for users. No subscription traps."
For journalists, podcasters, partnership leads, head to birthdayhunter.com/press for the full media kit, founder bio, fact sheet, and product screenshots.
Light surface · #FFFFFF
Primary gradient
